When I first started this project I wanted to do photography as my area of media for my final major project. The reason I knew I wanted to do photography from the start was because I am interested in photography and I have always found my self enjoying photography throughout the last couple of years. So throughout this project I wanted to develop my photography skills and my knowledge of presenting and getting exposure so I can use this knowledge that I have learned to help get a career in photography some time in the future. At the start I knew that I wanted to do two different themes of photography, themes are the different areas in photography. Before I decided what two themes I wanted to do, I considered six different themes in photography. These themes include Landscape, Fashion, Urban, Portrait, Astrophotography and architecture photography. I considered themes different themes because I was interested in all of them. I actually chose to research portrait photography in my last project because I was interested in this theme of photography. I wanted to produce 30 professional looking photos and photos that reflect there photography theme. I also wanted to present my photos on the most relevant areas, like socials medias, websites,competitions, and gallery’s.
The two themes that I decided to do was urban and architecture photography, I also wanted to do these two photography as well, but what actually made me choose these two themes of photography was my target audience. I asked my target audience what two themes they would like me to produce and they picked urban and architecture. At the start I didn’t know who my target audience was but I know I wanted to focus on the demographic of the places I present my work on, this is because this is the majority of the people who will be viewing my photos. I was knew a couple of ways of presenting my work like on social media, websites,competitions, and gallery’s, but I didn’t know where the best and the most efficient area was. Before I started doing my research I wasn’t very informed about the ways of getting detailed feedback on my photos, I knew that I could use questionnaires. From my previous project I have used questionnaires to gather feedback and I know that it isn’t very detailed and helpful for proper feedback, so I needed to research different way to gather feedback. Also at the start, I needed to do some research in finding out the elements of urban and architecture photography so I can apply that to my photos.
At the start of the project I didn’t know my project, but I knew that I wanted my target audience to be the people who where the most popular demographic for areas I was presenting my work, and also other photographer pro and amateur . After I found where I wanted to present my work to, I looked at the most popular and the majority of people who where using these areas. Because I Instagram and Flickr to present my work to, I looked into the most popular ages for these social media, I also chose a website but the people who visit my website will be the people who visit my social medias. From my research on the demographic of these two social medias I found that the most popular age range on Instagram was 20-24 and for Flickr it was 35-39. I also did some research on the gender of the people who where using these two different social medias, for Instagram is was nearly 50/50 with the amount of males and females. With Flickr, it is more male dominated with about 63% male and 37% female. I also did some research into the genders of photographers, because I wanted to reach them as well and I found that it is more male dominated but it’s getting closer to 50/50 every year. So I concluded that my target audience was 18-40 males and females, I decided to do stretch this age range from 20-24 and 25-39 because the people in between these age ranges also take up a big proportion of the people who use these demographics. I decided to go down to 18 and up to 40 because I a lot of people at these ages use these social medias. I chose female and males because on Instagram it is close to 50/50 so they are apart of my target audience.
For my research I did some on the different ways of presenting my work, for this research I found lots of different ways I could potentiality present my work. These different areas included social media, like Facebook, Twitter, Instagram, from my research I found the best social media platform to present my photos on which was Instagram, this was because this website was focused on photographs as the main way of communication and is used by photographers. I also looked at professional social media/photo sharing platforms and I found platforms like Flickr and Smug Mug. I decided to choose Flickr as another way of presenting my work, because I found it the best platforms because of the popularity of this social media. I also looked at gallery’s as a potential way of presenting my work and competitions. Some important primary research that I did was about what people associate with the two themes that I was doing which is urban and architecture, this is important primary research because I know what my target audience associate with that specific themes. For the urban theme a couple of responses that I got where talking about dark colours, bright colours, urban locations, alleyways, graffiti, and more. I then used this feedback I used it when I was finding locations and editing. For the architecture theme, my target audience associated things like, black and white, modern, old, minimalism, contrast, small and tall building, and more. With this information I went onto use it when finding architecture, choosing techniques and editing my photos. Another important part of primary research that I gathered was about presenting at a gallery, I asked my target audience if they think that a website or gallery is the best way of presenting my photos. From this I found that my target audience would prefer and think that a website is a better way of presenting my work, after this question I asked if they would ever go to a photography gallery and from the results I found that they wound’t go, so why would I present my work there.
Another important piece of research that I did was about the camera settings. From this research I learned about shutter speed, ISO, Aperture and the two different file formats you can shoot in. This information helped me because when I went on my final shoots, I knew what camera setting to use for the right environments. For all of my shots, I shot in ISO 100 because from the research I learned that the lowest ISO gives your images the highest quality. I learned what Aperture to use for certain environment like sunny, slight overcast, overcast and heavy overcast. To get myself more familiar and informed about my two themes, architecture and urban, I decided to do some research into a couple of photographers that focus on urban or architecture or both, because for my research I found that sometimes urban and architecture photography can cross over. This helped me understand what the theme included and how they are edited.
Some important primary research that I did was about my architecture photography. I asked my target audience some of the architecture they would want me to shoot, this helped me because I found what buildings my target audience wanted to shoot.
One of the theories that I looked at was the semiotic theory, this theory is about the that there are signs in different medias that indicate and make people think of something that it relates to. I asked my target audience what they associate with both of my themes, the things that they suggest are symbols that reflect the themes. For my urban photography, for most of the shots I decided to find locations that where deserted so know one was around, I also wanted areas that looked like they are abandoned and know one looks or takes care of them what so ever. For some of my urban photos, I also used the editing to try and portray this feeling in my photos. I tried to make the photos look more deserted by making them more darker and bringing increasing the sharpness and some times the clarity to get more of a rugged and decay feel to them.
Looking at these results that I got from the question ‘What message/feeling did you get from my urban photos?’ that I sent to my target audience, I can see that I have been successful with doing this and applying in to my work. A lot of the people noticed I was going for a decay, uninhabited, and abandoned feel.
I also looked at the reception theory, The Reception theory is the theory that media products are concealed with ideas from the people who make them. For my architecture photography I wanted to use a low angle shot when photographing the building. The reason I wanted to do this because this makes the building look bigger when you are looking up at it, and this can have some emotion responses to it. Looking up on a building rather than looking down on one can make them look bigger, psychically and sociologically. When we look up at the building they makes us feel small, and this can make them intimidating and powerful compared to use .
I applied this to my architecture photography and I wanted to know if my target audience will understand that and feel that way. To find this out, I made a questionnaire and added the question ‘What message/feeling did you get by the angle and position that my architecture photos where taken at? I asked this question because I wanted to see if I was successful with using this information I did on angles and positions and applying it to my work. From the results I can see a lot of people said that they felt small and the angle made them look bigger physically and sociologically, so I have been successful in applying my research to my architecture photography.
For most of my architecture photos I decided to make them black and white, I wanted to do this because I thought that it made them look more interesting and professional, because when I photo is made black and white it brings out the detail and the contrast. I wasn’t really going for a emotional response when doing this, I just wanted to see if by making them black and white I achieve making them look more interesting and more professional.
From the question ‘What effect does black and white have on my photos?’. I can see that I have been successful and was right to think that the black and white on my photos have made them look more professional and more interesting.
For my pre-production, I filled out a treatment. The treatment is a document that gives information about what I am producing. This treatment includes a lot of different information like the title, Overview of project, Genre, Target audience, summary of research, my product, constraints and contingency, timescale and budget. The treatment helped me because I always knew the important information about project.
The production schedule is important part of the planning because it helps you keep on track and stay on schedule, and on top of your work. Throughout my project, my production schedule actually started to change a bit, because I was developing my idea. On my original production schedule I actually put that I was taking 15 photos in each cities, this turned out not to be true because I ended up taking more photos in one cities than the other. A problem that I might of countered but luckily I didn’t was, not being able to shoot on the days that I planned to shoot on. To overcome this problem if I ever encountered it, I decided to add extra day after my proposed shooting day so I had some extra days if things didn’t work out, like the weather. From the copyright considerations, I made myself familiar of what it meant and what work was protected by copyright. This information helped because I didn’t know if I had to apply to get my work copyright protected or not
The legal and ethical constraints helped me out with my project because from this I was informed about what I was able to and the stuff that was legal, and the stuff that was illegal. This helped me when it came to shooting and presenting my work. My location recce was helpful because it helped me keep track of the information about that specific locations. This information included the electricity supply, permission, availability, address. When I ever needed to know this information, I looked back on my location recces.
The risk assessment was helpful because it helped me avoid certain risk when it came to shooting on locations. Some of these risks include Hit by car, this was important risk to consider because I am in a city, and in cites there is high amounts of cars around, so this risk was a good one to know about and keep in mind. Another risk was getting lost, I don’t live in any of these two cities that I went to shoot at, so I has to take precaution when going to these cities alone. I would always take my phone so I have a map so if I do get lost I can also find my way through the city. All of the risk that I mentioned helped me out when it came to shooting.
Calls sheets where important planning documents because when ever I would go to one of my final shoot I would make one of these and send it to my college teachers so they where informed about where I was. This is important because some of my shoots where is college hours and days. The call sheet includes information about the people involved, times, venue, list of equipment.
Over the course of this project I have learned and applied a lot of my research that I have done. A example of the production skills that I have learned is composition, from this research into composition I looked at leading line, symmetry and repetition. With this information, I went out to try to capture this my self.
These are two shots that I took to demonstrate leading lines and symmetry, from these practice shots, I got better under standing of leading lines and symmetry , so when it came to my actual shoot, I knew what I was doing when it came to framing my shots for the leading lines and the symmetry.
Before I went to my proper shoots I wanted to understand the setting of the camera and what setting to use in certain situations. From this research I learned what shutter speed to use for different subject, what ISO to use in certain environments and what ISO gave the photos the most quality. I learned about the aperture, what it did, and what conditions to use different aperture, for example for sunny conditions you use f/16, for heavy overcast you use f/5.6. I also informed myself about the different file formats you can shoots in.
I properly got to understand these camera setting by actually going out on practice shoots and applying my knowledge on these setting and shooting subject. You can see that the photo on the left is a bit overexposed, so I then lowered the aperture so the building would be properly exposed.
Because I was using Lightroom to edit my photos, I decided to make myself familiar with all the tools by going on Lightroom myself and finding out what all the different sliders did firsthand. I learned lots about the tools on Lightroom like Temperature and tint bar, Exposure and Contrast bar, Highlights and shadows bar, whites and blacks bar,clarity, vibrancy and saturation, and more. When it came to actually editing my photos on Lightroom, I was informed with the different tools and what they did, so it was easier to edit and get to editing styles that I wanted.
Another editing technique that I learned was the eraser tool in Lightroom and the content aware fill tool in Photoshop, these tools basically gives you the power to get rid of stuff in your work. Before actually using this tool on my final photos, I decided to get myself familiar with the tools so when it comes to the editing of the final photos I can do it easily and professionally.
To gather feedback on my photos I decided to go to a range of different websites and platforms. The reason I decided to do this was, because I wanted to get feedback on as many photos as I could, I didn’t want to upload all my images to one website because there would be know way of getting feedback on all of them. The websites that I decided to use to gather feedback was, Reddit, Flickr, ARS Beta, and Photo.net. Altogether from these different websites, I was able to get detailed feedback on 19 photos. For some of these photos, for most of these photos, I listened to the feedback and acted on it, by doing re-edits to my photos.
For my final reflection questionnaire I asked a couple of questions that would tell me if I have been successful in what I sought out to do.
The first question that I asked was ‘What is your age?’. The reason I asked this question because I wanted to know if I was still connecting with my target audience. From these results I can see that my target audience is the two highest percentages on this graph, so I know I am still connecting with my target audience.
The reason that I asked ‘What gender are you?’, was because I wanted see male to female ration that I was getting was still male dominated. From these results you can see that it is, because this is sent out to Flickr as well as Instagram, there is going to be more males than females because more males use Flickr than females.
The reason that I asked this question was, because from the start I wanted to create professional looking photos, from these results I can see that I have been successful in producing professional looking image.
I also wanted a professional way of presenting my work, from these results, I can see that I have been successful in doing this.
After developing my idea a bit more and finding out what I wanted from my urban photography, I wanted to get a feeling of decay and Deserted form my urban photos. From these results I can say that I have been successful in doing this because a lot of the answer talk about that.
From the start I knew that I wanted professional looking photos, after a bit of research of looking at black and white images, I thought that the black and white of the photo made the photos look professional. I asked my target audience this, and agree with me as well.
Another thing that I sought out to do after a bit of idea development was I wanted to use low angles to make the building seem bigger psychically and mentally. From these results I can see that I have been successful in doing this.
I think that I have done a good job producing what I set out to produce, this is because I created 30 professional looking photos, them all reflect the theme that they are in. I have presented them on professional and effective platforms. For my urban photos, I wanted to people to understand what I was going for which was making urban photos that look deserted and show decay in the scene. With my architecture photography, I have used the low angle when shooting the architecture to make them look big and intimidating and make the viewer feel small, and I have achieved that because of the feedback that I got. I wanted to make my architecture photos look professional by making most of them black and white, from the results I have achieved that. Looking at the schedule that I original put on my proposal, I haven’t followed it well, I started doing stuff a bit later than schedule. and some stuff a bit earlier so I got confused. If I was going to do this again I would of followed the schedule more seriously.